(Left Before, Right After)
This Midtown Atlanta home had been listed for 416 days with another agent-with no offers and no sale. The home sellers were frustrated and unsure what to do next.
That’s when a past client of Judy Jernigan, founder of Sage & Grace Realty Group, stepped in. Judy had just helped him sell his home in Sandy Springs, and knowing his friend was struggling to sell her Midtown condo, he connected them.
Judy stepped in with a clear plan, expert marketing, and hands-on execution. The result? Sold in one day-without lowering the price.
Step 1: Understand Why It Didn’t Sell
(Left Before, Right After)
When Judy took on this expired listing, the first step was figuring out why the property had been sitting unsold for over a year. Many homeowners ask:
-
Why didn’t my house sell?
-
What are the reasons for expired listings?
-
What can I do after my listing expires?
In this case, Judy quickly identified what wasn’t working:
-
The marketing missed key selling points.
-
Photos didn’t fully showcase the home’s value.
-
Certain design elements-like bright orange wallpaper in the bathroom-were turning buyers away.
-
Staging didn’t highlight how the space could actually live comfortably.
Step 2: Research the Competition
Judy toured all the active homes for sale in the building, including one that had just gone under contract. This gave her first-hand insight into what was selling in the building and how this property compared.
She studied the active competition, identified the strengths and weaknesses, and used that knowledge to position her client’s condo as the most appealing option.
Step 3: Create a Step-by-Step Marketing Plan
(Judy's new staging photos)
Working closely with the seller, Judy developed a custom marketing strategy designed to get results fast.
Key steps included:
-
Showcasing often-overlooked selling points – such as the building’s amazing amenities through professional photography and social media videos.
-
Making strategic updates with ROI in mind – The orange wallpaper in the bathroom was removed and replaced with a fresh coat of Sherwin-Williams “Alabaster” paint, instantly creating a bright, neutral space that photographed beautifully.
-
Professional staging – replacing awkward virtual staging with real, comfortable furniture layouts that showed how the space could be lived in and enjoyed.
-
Deep cleaning – Every home shows better when it’s clean, clean, clean.
-
Coming soon campaign – Generating buzz and scheduling showings before the home even hit the market.
Step 4: Deliver Fast, Profitable Results
After sitting for more than a year, the home went under contract the very first day on the market-at the same price the previous agent had failed to sell it for.
The seller was amazed by how quickly everything came together, and how Judy’s research, strategy, and execution paid off.
(Listing Photos showcasing building amenities and building drone shots)
Why This Matters for Home Sellers
If your home has been on the market without selling, you might be wondering:
-
Why didn’t my home sell?
-
What to do after my listing expires?
-
How to relist my home for a better outcome?
-
Best way to sell a house that didn’t sell
The answer is often a combination of better strategy, sharper marketing, and a fresh perspective from a proactive listing agent.
Judy’s approach focuses on protecting your net proceeds while making smart, strategic updates that deliver a strong return on investment. She knows which changes will put money in your pocket-and which ones will take it out.
Thinking of Relisting Your Home?
Whether you’re in Midtown, Buckhead, Brookhaven, Sandy Springs, Dunwoody, Chamblee, or North Druid Hills, Judy can help you:
-
Analyze why your home didn’t sell.
-
Build a custom plan to maximize appeal.
-
Position your home for the strongest results in the market.
If your listing expired and you’re ready for professional strategy and real results, book a chat.
