The Power of Preparation: How Strategic Marketing Helped Sell Our Lakeside Walk Listing in Just 3 Days

The Power of Preparation: How Strategic Marketing Helped Sell Our Lakeside Walk Listing in Just 3 Days

When it comes to selling a home, preparation is everything. The right updates, attention to detail, and smart marketing can make the difference between sitting on the market and selling quickly for top dollar. At Sage and Grace Realty Group, led by listing agent Judy Jernigan, we know how to position a property so that buyers fall in love the moment they walk through the door. Our recent listing on Lakeside Walk Drive is the perfect example.

Step 1: Tackling the Handyman List

Before hitting the market, our sellers brought in a handyman to address the little things that buyers always notice — a damaged door, loose fixtures, and other small repairs. These details may seem minor, but they set the tone for how well a home is perceived.

Step 2: Professional Deep Cleaning

Even though the home was vacant, we invested in a professional deep clean to make every surface shine. We focused on the often-overlooked areas: windowsills, closet shelving, cabinet interiors, vanities, light switches, and appliances. The refrigerator (which conveyed with the home) was scrubbed spotless, and the oven and microwave looked brand-new. A sparkling clean home shows pride of ownership — and buyers notice.

Step 3: Updating with a Modern Touch (with a Little Help from AI)

Order: Before, AI generated and After Painting

The kitchen cabinetry was solid wood and in great condition, but the finish had worn down over time. To help the sellers visualize their options, Judy used AI technology to generate before-and-after images of the kitchen in different paint colors. We also researched what local new-construction builders were offering, since they set the tone for buyer trends. The decision was clear: a timeless white kitchen. Our painters transformed the cabinets, instantly brightening the space.

We did the same for the primary bathroom, using AI to preview a bold charcoal-blue vanity update. Once painted, it elevated the entire room, making it feel both modern and sophisticated.

Step 4: Professional Staging

With the updates complete, we brought in a professional staging team. Staging helped buyers see the scale of the rooms, imagine their furniture placement, and picture the lifestyle of living there. Instead of empty spaces, buyers experienced a home that felt welcoming and move-in ready.

Step 5: Full-Scale Marketing

Once the home was prepped and staged, we launched a full marketing campaign — professional photography, social media promotion, outreach to agents, and more. Our goal was to maximize exposure and create excitement before the first showing.

The Results: Multiple Offers in Just 3 Days

The effort paid off. While the average home in the area was sitting on the market for more than a month and selling for about 98% of list price, this Lakeside Walk property went under contract in only 3 days. We secured multiple offers, negotiated backup contracts, and sold above list price.

This success story is proof that the right preparation, paired with the right agent and marketing strategy, delivers results.

Thinking of Selling?

If you’re considering selling your home, let’s talk about how we can help you achieve the same kind of success. From small updates to full-scale marketing, we’ll guide you every step of the way.

Schedule a consultation today. 

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