At Sage & Grace Realty Group, we pride ourselves on delivering exceptional results for our clients, no matter the property type—even vacant land. Here’s how we successfully marketed and sold a prime piece of land in Pine Hills, Brookhaven near Buckhead, Atlanta, showcasing our expertise, diligence, and creative strategies.
Challenges
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Vacant land requires a unique approach to marketing as it lacks the visual appeal of a finished home.
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Helping land buyers and builders envision the potential of the property was essential to securing offers.
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Maintaining the property’s appearance to ensure it looked its best for tours and photography.
Solutions & Strategies
1. Property Preparation
While vacant land doesn’t always offer the visual appeal of a finished home, we focused on presenting it in the best possible light:
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Accurate Listing: We meticulously ensured all details about the property were correct and compelling in both Atlanta MLS databases. Inaccurate or incomplete data is surprisingly common, especially for vacant land, but we made sure buyers had all the essential information they needed.
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Efforts to Enhance Presentation: Although we weren’t able to get the property looking as pristine as we had hoped, we arranged the mowing and litter clean up, and we worked with what was available, emphasizing the land’s potential through detailed descriptions and professional media.
2. Comprehensive Marketing Plan
We did much more than simply list the property on MLS or put up a sign. Some of our marketing efforts included:
Professional Photography: High-resolution aerial and ground photography to showcase the property’s size, layout, and features.
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Videography:
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Land Tour Videos: Highlighted the property’s potential and surroundings—such as proximity to all the best Buckhead has to offer. Check out the property videos we filmed here.
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Builder Interview: Collaborated on-site with a local builder producing video to help potential land buyers envision what they build on the property.
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Neighborhood Tours: Showcased nearby amenities, adding context and value to the location.
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Dedicated Property Website: Created a website with all listing details, photos, numerous videos, and community highlights to fully showcase the opportunities. Check out the full property website here.
3. Targeted Outreach
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Global Luxury Network: Tapped into our international network to connect with potential luxury buyers interested in north Atlanta land for sale.
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Agent Collaboration: Proactively reached out to other Realtors who have buyers interested in this area or property type.
4. Social Media Strategy
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Organic Posts: Shared engaging posts on social channels highlighting the property’s features and location.
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Paid Advertising: Used targeted ads to reach local and out-of-state buyers looking for land in Brookhaven, Buckhead, and this area.
5. Additional Resources
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Survey: Provided a detailed property survey to help buyers understand the land’s potential.
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Consultations: Offered insights on zoning, building options, and connecting with trusted builders.
And so much more. (We can’t share all of our secret sauce, ha ha.)
Results
Initially, the sellers opted for a listing price above our recommendation, which extended the timeline for securing offers. Pricing above market trends slowed buyer activity, but once the price was adjusted to align with market data, we saw an immediate uptick in interest. Within weeks, multiple offers came in, and we were able to secure a strong contract along with a solid backup offer.
Pricing too high from the outset can result in a property becoming stale on the market, often leading to lower final sales prices than if priced correctly from the start. In this case, our market knowledge and persistence helped turn things around, enabling the property to sell in just seven months—well below the local average of over a year for land sales.
Ultimately, our tailored marketing strategies, negotiation expertise, and commitment to our clients’ success ensured their goals were not only met but exceeded. We’re proud to have delivered a client experience that surpassed expectations and brought their property story to a successful conclusion.
Why Choose Sage & Grace Realty Group?
We’re not just about listings—we’re about solutions. From professional presentation to innovative marketing and global outreach, we leverage every tool in our extensive toolkit to get your property sold in North Atlanta. From Brookhaven to Buckhead, Decatur to Dunwoody, Sandy Springs to Smyrna and beyond, we strive to be the answer when you ask who is the best top-producing listing agent and Realtor near me.
Thinking of selling? Book a chat with us today to see how we can deliver outstanding results like these for you.
